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Magento is a very powerful and fast growing ecommerce script, created by Varien. It is an open-source platform using Zend PHP and MySQL databases. Magento offers great flexibility through its modular architecture, is completely scalable and has a wide range of control options that its users appreciate.

In this section, we are going to build a MySQL script that you can use for adding a new admin account within seconds.

It is recommended to have a salted password hash ready.

Paste into the MySQL script:

Don’t forget to set your own values on lines 4-8, 26, 27.

Note: If you use Magento CE 1.3.2.4-1.4.*, remove lines 16 and 17.

Now you are ready to run script:

That is it! Now you can execute script any time you need to add admin account.

Alternatively

If you are not comfortable using script than another way can meet your needs:

1. Click Insert button to make new admin_user record. Fill out necessary fields using existing record values and this manual as template.

2. Next we need to add record to admin_role table.

Here user_id – is ID of user that we have created. parent_id is role_id of Administrators record:

Test your new admin account.

The Magento eCommerce platform is sufficiently scalable, flexible and ready for your increasing online business targets. Magento is one of the most popular business e-commerce tools. Like any other web platform, Magento can and should be managed to obtain SEO (search engine optimization). This article will provide users of Magento e-commerce sites to optimize their websites for SEO.

Implement Magento Multistore carefully

One of the greatest advantages of Magento is its inherent ability to support multiple stores. A single administration and interface will manage all orders, your products and every other thing. This benefit can act negatively for search engine optimisation. Often the developers use same product description for similar products that are sold through multiple sites. Repetition of exact information on each site for these similar products means that you are duplicating yourself. This allegation becomes strong when your multiple sites use same IP block depending on the host.

Setting the header

Your Magento install will have a title of “Magento commerce” by default; you need to change it. You need to remember few things to draw traffic in your online store. Search engines put weightage on preliminary words; so putting keywords at the beginning of the page can ensure a better rank. Even those scanning search results can only view those early words. They will click on the page if the keywords are at the beginning. All people do not rely on the brand name while performing search. So select keywords carefully. If you add common keywords that may be used for a product search this will help product pages to rank in long tail searches.

Managing site images

A neglected aspect in Magento SEO is how to manage images. You will surely achieve extra traffic by writing suitable alt tags for images and sincerely deciding the name of the image files. The images will have the product title by default which you can rename with some extra effort.

Optimising the categories

The most important fields to consider when improving your Magneto Site SEO are :

Meta description: this part will appear in the search result and you need to put an attractive description in this part.

Page title: it is better to keep this section empty so that you can use category name in addition to parent categories. If you wish to customise this portion, select a title exactly similar to your input and without parent category.

URL key: Create short yet keyword rich URL. It is a good idea to avoid stop words like “and”, “for”, “the” and many others.

Specify name, metadata, title and description for each store. It is a great feature when you have a Multilanguage store.

Speed is an important Ranking and conversion factor

“How quickly your shop loads”- is a vital factor in terms of making conversion as well as SEO. Attracting people in your site is only the primary work done. Your main aim is to engage them and guide them to make purchase. However, if the pages take enough time to load; there are competitors. Modern people have time constraint and they will switch to a website that takes lesser time to load. The search engine spiders will crawl on maximum pages each day if your online shop loads quickly.

Disabled Products

A common condition that most online shop owners experience is when a popular product is disabled. It is possible that a particular product attracts much attention and thus has thousands of inbound links. When the website disabled that product, users and search engine land on a 404 error page if they clicked on the dysfunctional URL. It will be most effective from the perspective of user and search engine if they are directed to another page related to the product that no longer exists. Thus, it will create a better user experience and retain the position of search engine that the product used to hold.

Magento is a feature-rich eCommerce platform built on open-source technology that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store. Magento’s intuitive administration interface features powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs. many of the benefits if using Magento, including:

• Total ecommerce solutions 
• Open community
• Its open source
• Full featured
• Out-of-the-box Features
• Total ecommerce solutions
• Extensions
• Effective admin facilities
• Flexibility
• Easy to learn and update
• Easy to maintain to shop owners

Here is tips to check and maximize your  store’s performance provided by Magento:

1. Load test your system under peak load scenarios. Use your holiday sales projections and predictive load testing to test your system for capacity to handle concurrent users in both browsing and buying scenarios. Predictive load testing services are available from companies such as Gomez, Concentric, and Magento’s Expert Consulting Group (ECG).

2. Enable Magento application caching features. Magento allows you to cache configuration, layouts, blocks output, translations, collections data, Web services configuration, and full pages (Full Page Caching is exclusive to Magento Enterprise Edition). All these cache types can be enabled/disabled via the Magento Admin panel and can help improve overall system performance.

3. Know your backup or failover strategy. Your System Integrator or technical support team may have created one for you, but have you reviewed it lately? Know what—and who—is involved so you can be prepared.

4. Clean up any inactive CMS pages and remove out-of-date promotions or products. The less data you have to serve up or rules you have to validate against, the faster your response times.

5. Know your scale and database replication strategy. Beyond knowing what to do if a server fails, you should have a plan in place for quickly deploying additional standby hardware to accommodate load spikes on days such as Black Friday or Cyber Monday.

6. Schedule heavy admin activity outside of peak hours. Also, refrain from flushing cache or re-indexing via the admin panel during peak traffic periods.

7. Check the timing of your scheduled processes. Be sure that back-end processes such as database backups and batched imports or exports don’t coincide with expected peak holiday hours. You don’t want to find out during an outage that routine backups brought down your system.

8. Apply catalog price rules well in advance of peak hours. Magento requires time to update price rules such as markdowns; apply the rules early to avoid slowing down your system while these updates occur.

9. Use a Content Delivery Network (CDN) to serve static content and HTML pages. CDN services (Akamai and Peer 1 Hosting are examples of two such service providers) work by storing copies of your files on servers located in datacenters around the world; the server located nearest to your site’s visitor responds to the page request. Offloading static pages, images, CSS style sheets, and Javascript files can increase your ability to serve more concurrent users during the holidays and improve your site’s overall responsiveness.

10. Archive old orders and limit your shopping cart lifespan. Unless you specify otherwise, your customers’ abandoned shopping carts will retain their items indefinitely. Set a reasonable limit on shopping cart lifetime values (such as 30 or 60 days during the holidays). Likewise, archiving order data is a manual process in Magento. Offload last season’s data to make room for more orders and transactions.

11. Disable extra functionality you’re not using. Magento is a robust and feature-rich platform. If you’re not using certain native functionality—such as wish lists or gift cards—in your store, have your SI temporarily disable these so you can realize the best possible performance. (Note: Disabling functionality must be done at the programming level.)

12. Limit the number of concurrent promotions in the system. The more promotional rules you create, the more calculations the system needs to perform at checkout—and the slower your site performance. Instead of setting up multiple promotions, try targeting specific customers using conditions. (Customer segmentation is exclusive to Magento Enterprise Edition).

Magento eCommerce is quickly becoming one of the more popular eCommerce platforms for businesses of all sizes. Launched in March of 2008, this platform seems to have it all—catalog management, mobile commerce, analytics and reporting, checkout, etc.—and offers both a free version as well as a paid enterprise-level version. However, there is one thing that Magento eCommerce doesn’t get right: SEO.

Search engine optimization (SEO) is one of the most important aspects of Internet marketing. Fortunately, Magento eCommerce isn’t a lost cause. Although it may not be search-engine-ready right away, there are a few things a company owner can do to help get it ready.

Getting Magento eCommerce Ready for SEO

• Rewrite the Default URL.

You should always look at your URL configuration and make sure it is ready to go for the search engine bots. Long URLs, or URLs in their dynamic forms, can be confusing to search engines and then cause them to miss information that a URL can offer. Fixing a URL configuration is known as “rewriting” the URL, and this can often be completed with a variety of tools. With the Magento platform, it’s as easy as clicking the System section à Configuration panel à Web option à and setting the feature to “Yes.

You may also want to turn off your Store ID code additions so they are not included in your URL. You can find this option in the web configuration setting,

Finally, it’s a good idea to take advantage of 301 redirects to make sure that whether your visitors type in the domain with a “www” and used without the “www” they are taken to the same place. To do this, you must access your site’s .htaccess file and set up rewrites so that search engines know how to index your URLs. You can learn more about the .htaccess file here.

• Customize aspects of all the different pages for SEO.

As with all things SEO, the content on the magneto platform needs to be optimized for search engines. This means that you should focus on a few specific keywords and make sure that your meta tags, title of your pages, and URL are all optimized for that keyword. You can do this by going to the backend of your site and going from Catalog à the Manage categories section. You will also want to make sure that your images are optimized by using your keywords in the titles of your images. You can find this by going from Images à to Product information.

• Help speed up your site.

Having a site that loads and works quickly is becoming more and more important in the eyes of Google, but it’s also important if you want to keep your users engaged and decrease frustration. The Magento platform is not known for its speed, but fortunately there are a few things you can do to help speed up the system. First, go to the cache management section and enable all of the caching choices. Next, consider whether or not your web host can handle the volume Magento offers. Finally, combine all of your CSS files into a single page to help improve speed.

Making the Magento product import fully automatic.

If we got the above working, we need to get the working fully automatic. We want to import our products and do a complete reindex of magento every night. First we create a file that can be executed by the shell that imports the products and reindexes it. Call it something like import.sh (sh from shell):

echo mag_import.php 7
php /PATH/TO/YOUR/MAGENTOINSTALLATION/shell/mag_product_import.php 7
echo indexer.php reindexall
php /PATH/TO/YOUR/MAGENTOINSTALLATION/shell/indexer.php reindexall

Try and run the file with the following:

bash /PATH/TO/YOUR/MAGENTOINSTALLATION/shell/shell_dayly.sh

If that all works properly, we can setup our cronjob to do it automatically every night. Enter the following into you shell:

crontab -e

Now, if something happens to our import, somethings goes wrong, etc, we wan't to get notified. Add the following line at the top of the crontab file.

[email protected]

Below the Magento line we add our import cron:

0 0 * * * bash /PATH/TO/YOUR/MAGENTOINSTALLATION/shell/import.sh

Now save the crontab (depends on the editor how) and your all set.

Note: if you want to see error regarding the import, lines that could not be processed open /PATH/TO/YOUR/MAGENTOINSTALLATION/var/log/import.log or browse to the file in the shell and type:

tail -f import.log